A private letter by Françoise Rapp exploring how scent shapes what we feel, remember and choose — and why this invisible sense holds such extraordinary power for brands, wellbeing and human experience. Drawing on more than 20 years in perfumery, olfaction and sensory strategy, I share science, stories and perspectives on making experiences more distinctive, meaningful and memorable.
Bonjour {{ first_name }},
After more than twenty years working with scent, I have become increasingly interested in a question that has very little to do with whether a fragrance is beautiful.
 What does it actually do?
I ask this because businesses can spend considerable time, money and creative...
by Francoise Rapp —
Sep 30, 2026
Francoise Rapp
A private letter by Françoise Rapp exploring how scent shapes what we feel, remember and choose — and why this invisible sense holds such extraordinary power for brands, wellbeing and human experience. Drawing on more than 20 years in perfumery, olfaction and sensory strategy, I share science, stories and perspectives on making experiences more distinctive, meaningful and memorable.
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